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Luxury Christmas Brand Activations 2024–2025
Every holiday season, luxury brands transform marketing into something bigger than promotion they create cultural moments. Christmas remains the most important emotional and commercial touchpoint of the year, and the world’s top luxury and premium brands are pushing boundaries with immersive pop-ups, celebrity-led campaigns, and creative storytelling.
Below, we break down some of the most impactful Christmas activations of the season and what they teach us about modern luxury marketing.
How OLAY Turned a Skincare Launch Into a Luxury-Level Brand Activation Through F1
When beauty steps into the fast lane, magic happens.
OLAY’s Super 5-in-1 Pit Stop activation is a perfect example of how brands are borrowing the codes of luxury to create high-impact cultural moments, not just campaigns.
Week 30 in Luxury: Ssense’s restructuring, NYFW shake-up, Monaco’s green marina push, and Vogue’s new era
Welcome to this week’s edition of "This Week in Luxury," where we’ll bring you the latest developments in the world of luxury.
In this week's roundup, we explore four intriguing stories that are shaping the luxury industry landscape.
Week 29 in Luxury: Armani’s legacy, bond market jitters, Monaco’s garden return, and OPEC+ output boost
Welcome to this week’s edition of "This Week in Luxury," where we’ll bring you the latest developments in the world of luxury.
In this week's roundup, we explore four intriguing stories that are shaping the luxury industry landscape.
Week 28 in Luxury: French elections jolt markets, Miley shines at Margiela, investors turn to safe assets, and Beckham brand surpasses £100M.
Welcome to this week’s edition of "This Week in Luxury," where we’ll bring you the latest developments in the world of luxury.
In this week's roundup, we explore four intriguing stories that are shaping the luxury industry landscape.
Week 27 in Luxury: Valentino names Riccardo Bellini as CEO, luxury resale booms past $50B, manufacturers drive climate action, and new career moves in the industry.
Welcome to this week’s edition of "This Week in Luxury," where we’ll bring you the latest developments in the world of luxury.
In this week's roundup, we explore four intriguing stories that are shaping the luxury industry landscape.
Week 26 in Luxury: Marc Jacobs’ future post-LVMH, luxury’s identity crisis, silver vs. next gen wealth, and Monaco tops global ultra-wealthy density rankings.
Welcome to this week’s edition of "This Week in Luxury," where we’ll bring you the latest developments in the world of luxury.
In this week's roundup, we explore four intriguing stories that are shaping the luxury industry landscape.
Week 25 in Luxury: Loro Piana faces labor scandal, Swatch warns of lower profits, Van Cleef & Arpels reopens Monte Carlo boutique, and Dolce & Gabbana stuns with Alta Moda in Rome.
Welcome to this week’s edition of "This Week in Luxury," where we’ll bring you the latest developments in the world of luxury.
In this week's roundup, we explore four intriguing stories that are shaping the luxury industry landscape.
Week 24 in Luxury: Monaco’s Ocean Tech Move, $10M Birkin Auction, Beating Hearts at Couture Week, and Market Shifts Across Europe
Welcome to this week’s edition of "This Week in Luxury," where we’ll bring you the latest developments in the world of luxury.
In this week's roundup, we explore four intriguing stories that are shaping the luxury industry landscape.