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BRANDING, MARKETING Carolina Gonzalez BRANDING, MARKETING Carolina Gonzalez

The Rise of Luxury Products for Dogs: A New Market for Discerning Pet Owners

Luxury isn’t just for humans anymore—our furry friends are getting in on the action too. From designer collars to high-end doggy fashion, the luxury pet market is booming. Even iconic magazines like Vogue have taken notice, launching their "Dogue" series to showcase the latest in canine couture. But what’s driving this trend, and how can luxury brands effectively market these premium products for pets?

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BRANDING, MARKETING Carolina Gonzalez BRANDING, MARKETING Carolina Gonzalez

The Luxury Industry's Shift Towards Sustainability: A Trend Reflected in Emily in Paris

In Season 4 of Emily in Paris, we see a glimpse of a major shift in the luxury industry—towards sustainability and circular fashion. Mindy’s visit to a pre-loved fashion store reflects the growing trend of luxury brands embracing ethical practices. As a marketing agency, we explore how this change is reshaping the future of luxury.

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