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MARKETING, MONACO NEWS Carolina Gonzalez MARKETING, MONACO NEWS Carolina Gonzalez

The influence of exclusive events: How prestigious Monaco events shape the positioning and awareness of luxury brands

Monaco, a symbol of elegance and exclusivity, hosts some of the world's most prestigious events, from the Monaco Grand Prix and the Rolex Monte-Carlo Masters to private galas that attract global elites. These events provide luxury brands with a unique platform to strengthen their positioning and enhance their visibility. By associating with these high-profile occasions, brands reinforce their prestige and capture the attention of a select audience.

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