Cisco Partners and Cisco Networking Academy
Tech
About
Cisco Systems, Inc. is a leading networking company best known as a manufacturer and vendor of networking equipment. The company also provides software and offers related services.
CISCO PARTNERS
The Cisco Partner Program provides a unified framework that recognizes and rewards partner investments and how they create and deliver value to customers. It's based on four primary roles partners are playing with customersβintegrator, provider, developer and advisor.
With over 62,000 partners globally and approximately 85 percent of Cisco's revenue going through the channel, partners play a critical role and digital marketing has become a crucial component of their overall success.
CISCO NETWORKING ACADEMY
Networking Academy is Cisco's largest corporate social responsibility effort in education. Since 1997, more than 4 million students have taken academy courses, covering a wide spectrum of age, background, and career goals. Embrace innovative teaching and learning tools.
Objective
Create brand awareness and positioning through reach. Need to tap to the right audience: tech and professional B2B audience.
Services provided
Social Media Strategy
Copywriting for Social Media (Twitter / Facebook and LinkedIn)
Digital support during online and in-person events
Social Media Support for Live Events